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Strategic Design and Creative Direction – 1st level – ABADIR Academy

Location: Sant’Agata Li Battiati (Catania), with trips to various locations in Sicily and Milan

Department: Design

Course delivery language: Italian

Online delivery: partial (blended teaching)

Duration: 12 months (60 ECTS credits)

Qualification awarded: 1st level Professional Master Programme (EQF level 7)

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1st level Professional Master Programme in Strategic Design and Creative Direction – From Ford to blusher promoted by the ABADIR Academy and directed by Vincenzo Castellana focuses on product, communication and strategy, in a system that goes from conception, and realization, to the sale and use experience of a product (understood as a tangible asset or as an intangible service).

The aim is to train designers capable of designing strategies capable of stimulating and promoting innovative paths within companies, following the operational developments of a strategic plan, developing a creative vision in the various execution phases and developing an entrepreneurial culture in the area.

Lessons take place partly face-to-face, on weekends, at the ABADIR headquarters in Sant’Agata Li Battiati (Catania), and partly online. Trips to partners’ offices (in Sicily and Milan) are also foreseen. The course has the patronage of ADI – Association for Industrial Design and the Achille Castiglioni Foundation.